Stu Crew / Work

Kia Pro_band

3 day project exploring a Kia branded watch for owners of the pro_cee’d GT concept.

With a clear direction towards a sportier line of vehicles the Kia brand would benefit from mechandise based around this new image. By looking for ways to enhance a customer’s connection with their car a strong experience of enjoyment and performance can be created.

This project does not reflect Kia, their plans or any of their future products.