Stu Crew / Work

R.E.E.V. Research Infographic

23,373 petrol electric hybrids were sold the UK in 2011 (SMMT 2012). By beating people’s assumptions about range anxiety the opportunity arises for a new C-segment based vehicle developed from the needs of families and groups of friends. With modern technology the journey becomes a much more enjoyable, relaxing and a satisfying experience for all the passengers.

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References

Accenture (2011) ‘Plug-in electric vehicles. Changing perceptions, hedging bets’ - Accenture

AEA (2009) ‘Market outlook to 2022 for battery electric vehicles and plug-in hybrid electric vehicles’ - AEA

Chapman, J. (2005) 'Emotionally Durable Design: Objects, Experiences and Empathy' - Amazon

Deloitte (2010) ‘Unplugged: Electric vehicle realities versus consumer expectations’ - Deloitte

Hirsh, J. (2012) ‘Plug-in hybrid sales soar; all-electric cars stay in low gear’ - Los Angeles Times

Lacey, S. (2011) ‘Green Jobs Are Real: German and American Solar Industry Both Employ More People Than U.S. Steel production’ - Renewable Energy World

Lavelle, M. (2012) ‘How to Compare the Cost of Electric and Gas Cars’ - National Geographic

Leitman, S. (2009) 'Build Your Own Plug-In Hybrid Electric Vehicle' - Amazon

LMC Automotive (2012) ‘Global Hybrid & Electric Vehicle Forecast’ - LMC Automotive

Nichols, W. (2012) ‘Ford tips hybrids to overshadow electric cars’ - Business Green

Qualcomm (2012) 'No More Cables - Qualcomm Halo' - Qualcomm

Seetharaman, D. (2012) ‘Electric-vehicle batteries' cost may drop 70 pct by 2025-study’ - Reuters

SMMT (2012) ‘Society of Motor Manufacturers and Traders Motor Industry Facts 2012’ - SMMT

Teh, A. (2012) ‘Ford expects up to 25% of electric sales by 2020’ - Bloomberg